Apps are dying? We don’t think so.

In today’s technology cladded world, almost everything can be managed with the help of our smartphones, or rather we can say, by the mobile apps. Mobile apps closely set the parameters of consumers’ lives and corporate growth, and we just can’t deny this very fact. The prominence of apps has further strengthened with 2018 marking a decade of the existence of the Apple App Store and Google Play Store, bearing testimony to the fact that mobile apps have become an essential part of our lives.

  • App store consumer spend will exceed $120 billion in 2019. (Source)

  • 10 minutes of every hour spent consuming media next year will be streaming video on mobile. (Source)

  • In 2019, 60 percent more apps will monetize through in-app advertising.  (Source)

  • Global consumer spending on entertainment and streaming apps will grow by 460 percent from the rise of in-app subscriptions to streaming services. (Source)

  • Mobile gaming will grow to 60 percent of the market share. (Source)

  • Acquiring users will be easier in 2019, but the cost to convert users has more than doubled by 63 percent, making it more difficult to build ongoing loyalty. (Source)

  • The costs of acquiring female users who complete purchases will likely remain high in 2019 as the price averaged at $94.16 in 2018. (Source)

  • The situation is similar for conversions, acquiring female users who convert will likely remain expensive as the price averaged at $53.12 in 2018. (Source)

  • In 2018, engagement rates for female users were at 39.6 percent, which is 44.4% higher than male users. This trend is poised to stay the same in 2019. (Source)
  • 78 percent of all teenagers will use a smartphone as their primary device.

In 2018, there were 194 billion mobile app downloads, and thousands of apps get added to app stores every day. Customers now officially expect flawless channel coordination, specifically with mobile as a central touchpoint. To deliver value, businesses need to meet customer expectations with more emphasis on mobile engagement, but deciding to reach audiences with a restaurant mobile app is very much dependant on customer segments, business models, and business goals. This obvious shift towards the general consumer’s mobile-first mindset has many organizations asking, “does my brand need an app to be successful in 2019?”


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