Be a step ahead with food ordering

The number of valid reasons small businesses can offer up for not having a mobile app decrease each year. And if it is fear or apathy that are holding you back, you should ask yourself what fear and apathy have done for your business so far. By now, you should be quite familiar with many of the statistics relating to smartphones and internet usage:

  • 77% of Americans now own a smartphone, up from 35% in 2011. This has seen the number of Americans who are smartphone-only internet users climb from 8% in 2013, to 12% in 2016.
  • Smartphone penetration in the UK is at 81%, up from 52% in 2012.
  • The number of minutes spent using mobile apps and the mobile web has increased steadily, while desktop usage has decreased.

In business you are told to “know your customer”, and this extends to understanding their behaviour. So if they are using their smartphones as their main device, shouldn’t you be on it? Making it easier for them to engage with you? The benefits of building your own mobile app for your restaurant far outweigh any perceived disadvantages.

Consumers are certainly downloading mobile apps at lightning speed. When Chick-fil-A released its first app, it reached No. 1 in the app store during its first three days. These apps are popular for several reasons:

  • There’s no more waiting in line or getting put on hold.
  • You get the whole menu right at your fingertips, including items you may not have known existed.
  • Various loyalty reward points are available with online ordering. It’s easy to track directly through the app which also leads to significant savings as and when required.
  • Apps make huge time-saving benefits for the customers who are professionals or tight in schedules.

While these apps may be created for the customer, they achieve a number of important objectives that can greatly help out the restaurant as well.

  • They can handle more orders; Chipotle claims it manages six more orders an hour when placed through a mobile app, as no one has to stop what they are doing to physically take the customer’s order and engage in small talk.
  • Customers spend more through an ordering app than in person because they have more time to make a decision, the whole menu is in front of them and they typically want to score more reward points.
  • Ordering accuracy improves — it is easy to misunderstand a complex order when someone is calling or even talking to you in person, but that doesn’t happen with a mobile app order because it is printed just how the customer placed it.
  • Integrated loyalty programs ensure customers keep returning.

With an increasing number of consumers turning towards online ordering, it has become somewhat imperative for the restaurant businesses to implement a functional and innovative app, online ordering app and mobile restaurant apps are a perfect fit for that. It’s important to get an app that perfectly caters to the current and future trends and needs of the customers. Keep in mind, a number of apps are getting designed nowadays, but to stand out among the competition, it’s significant for an app to achieve the current and future business objectives. With the online ordering app and restaurant apps, you can be a step ahead from others in the environment of the online marketplace.


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