Increase your restaurant app downloads and make customers to return there
You’ve released a mobile app on the Apple App Store and Google Play as a customer retention acquisition strategy. In mobile marketing, it’s important to get downloads, but it’s equally important to keep customers from uninstalling the app.
Read on for some of the best mobile analytics tools, ways you can get more downloads for your restaurant’s mobile app, and best practices for keeping users coming back.
In-Restaurant Promotion Strategies
It’s important to promote your app within your restaurant. An easy way to get downloads from within your restaurant is to offer free food/coffee or a simple stickers on your tables, but in many cases, new users will take the free food, and then proceed to uninstall the app.
One way you can generate app downloads from within your restaurant that result in long-term users is to allow users to interact directly with your restaurant in an exciting way that turns them into loyal customers (games, useful and exclusive information or offers in-app, etc.).
Implement Viral Marketing in Your App
You can also let your customers give a meal to their friends in exchange for a discount or free meal, which can result in exponential sharing from within your app. However you decide to implement sharing within your app, it’s important to make it extremely easy, and even rewarding if possible.
If you’ve implemented a loyalty program as a part of your restaurant mobile app, maybe give your users points towards their next meal for sharing in-app content, liking you on Facebook, following you on Twitter, or inviting friends to download the app. Consider referral-marketing strategies that worked for technology startups like Dropbox and Paypal, and implement those within your app.
Phone Number vs. Email Signup
Most apps that require signup ask for users email address by default, but asking for a phone number instead (or giving them the option to use a phone number or email address) can provide more lasting value. With email, the average open rate is about 25 percent, with click-thru rates averaging three percent. Alternatively, SMS messages receive a 98 percent read rate, and up to a 36 percent click-thru rate. With SMS beating email in both stats, it’s definitely something to consider to improve your apps user retention rate.
Provide Lasting Value
To keep users from uninstalling your app, you want to provide long-term value. Maybe you send users random discounts or free meals, or implement a loyalty system within your app to keep customers coming back to your restaurant. Consider what would provide value to your target audience, and provide it as a feature within your app. However, be careful about annoying users with push notifications, as irrelevant push notifications are one of the top reasons users uninstall apps.