What is Geolocation and how can I use it?

Mobile technology is being upgraded constantly with each passing year and users are waiting to add new features in their mobile apps. We hear a lot about geolocation mobile apps these days. Well, geolocation is latest and advanced technology that helps in identifying the location of any device.

Travel apps like Uber and Ola are based on geolocation so that they can take to your destination without worrying about the route. The best thing about geolocation based mobile apps is that the route with less traffic and travel time is considered to take users to their destination.

What is geolocation in apps?

Geolocation in mobile apps is one of the best technologies today that estimates the real geographical location of your device that is connected to the internet. This technology opened gateway to innovative ideas that you couldn’t think of. The implementation of geolocation in apps enabled businesses to come up with the best marketing strategies.

Whether it is iOS or Android, smartphone or tablet this technology helps in determining the exact location of the device. This technology is similar to what we call as GPS (Global Positioning system) with a slight difference. This technology uses cell site triangulation to detect the device.

This technology is used to set up communication between smart devices that has GPS. The ability to integrate geolocation in mobile apps has opened doors to new marketing strategies as well as changed the way how companies interact with customers.

How it works?

Geolocation based mobile apps establish a seamless connection between the device and the satellite and gathers data in real time. The information helps in determining the behavior of moving object or person and can be used by companies to come up with new strategies. Different technologies like Wi-Fi, Geofencing, Cell ID, and GPS technologies are used in the process of gathering data.

Geofencing technology helps in determining how close the device is to a specific place. It uses the GPS of device to estimate the same. It can also yield results about the indoor and outdoor presence of the device. There are 3 types of Geofencing triggers such as dynamic, static and combined based on the position of the user with reference to a particular place.

How I can use it?

Mobile advertising with dynamic geofencing technology can offer a number of benefits to local businesses, especially to those that rely heavily on in-person visits to generate sales.

For instance, this type of advertising allows you to:

  • Show your ads to on-the-go consumers when they are physically near your business, even if they don’t live or work near you;
  • Attract new consumers by showing them special offers or messages when they are near you;
  • Engage only the most relevant local people who are most likely to take action, such as redeeming a coupon or calling you to make an appointment;
  • Win the sale from prospects who may already be on their way to a local competitor;
  • Get new business from consumers visiting a related business; for instance, you can target the area around a nearby restaurant to find new prospects for your ice cream shop.

Geolocation based restaurant mobile apps are changing the way brands are interacting with their customers, both online and offline. They are helping businesses to deliver better benefits to the customers at the right time and right place. Thus, it is a good move to invest in a location-based mobile application.

It’s clear to see that geofencing is a disruptive marketing strategy not to be ignored. As a restaurant owner, not only can you enjoy increased footfall and a higher turnover, but this innovative technology will allow you to connect with your customers like never before.


More mobile app benefits: